When attempting to identify an appropriate overseas market and an appropriate segment, socioeconomic variables should be considered. All of the following
Are socioeconomic variables that should be considered EXCEPT:
A) demographics.
B) economic.
C) geographic.
D) econometrics.
E) climatic characteristics.

Question

Quizplus · Accepted Answer

Demographics, economic factors, and geographic location are all common socioeconomic variables to consider when identifying an appropriate overseas market and segment. Climatic characteristics, while potentially important for certain industries (such as agriculture), are not typically considered socioeconomic variables. Econometrics refers to the use of statistical models and data analysis to study economic trends and is not a variable itself.

When Attempting to Identify an Appropriate Overseas Market and an Appropriate