Which of the following readers are those who take action based on the information provided?
A) tertiary readers
B) primary readers
C) gatekeepers
D) secondary readers

Question

Quizplus · Accepted Answer

Primary readers are those who are directly affected by the information provided and take action based on it. They are the target audience of the message and the ones who are expected to make decisions or change behavior as a result of the communication. The other options are not necessarily the ones who take action, as gatekeepers are decision-makers who control access to information, tertiary readers are those who have a general interest but are not directly affected, and secondary readers are those who receive the message indirectly or secondhand.

Which of the Following Readers Are Those Who Take Action