In the era of Web 1.0, the primary goal of online marketers was advertising, whereas in the era of Web 2.0, the primary goal of online marketers is public relations.

Question

Quizplus · Accepted Answer

In the era of Web 2.0, the primary goal of online marketers is engagement, building brand awareness and creating relationships with customers through social media and other digital channels. Public relations is one of the strategies used in this process, but it is not the primary goal.

In the Era of Web 1