Multichannel retailing is the application of different strategies for an individual channel.

Question

Quizplus · Accepted Answer

Multichannel retailing refers to the use of multiple channels (such as online, brick-and-mortar stores, mobile apps, etc.) to sell products and provide a seamless shopping experience for the customer. It involves using consistent strategies across all channels, rather than different strategies for each individual channel.

Multichannel Retailing Is the Application of Different Strategies for an Individual