_____,a key feature of a customer relationship management (CRM)system,has the ability to capture and analyze all customer interactions,generate appropriate responses,and gather data to create and build effective and efficient marketing campaigns.
A)Contact management
B)Sales forecasting
C)Marketing automation
D)Customer attrition

Question

Quizplus · Accepted Answer

Marketing automation is the specific feature of a CRM system that allows for the capture and analysis of customer interactions, the generation of appropriate responses, and the gathering of data to create effective marketing campaigns. Contact management involves organizing customer information and communication, sales forecasting predicts future revenue, and customer attrition refers to the rate at which customers stop doing business with a company.

_____,A Key Feature of a Customer Relationship Management (CRM)system,has the Ability