Cookies allow marketers to collect click-stream data-information gathered by monitoring a consumer's online activity.

Question

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Cookies are small text files that are stored on a user's computer and are used by marketers to collect click-stream data. This data includes information such as the pages a user visits, the links they click on, and the actions they take on a website. By collecting this data, marketers can gain insights into a user's behavior and preferences, which can inform their marketing strategies and enable them to deliver more personalized and targeted advertising.

Cookies Allow Marketers to Collect Click-Stream Data-Information Gathered by Monitoring