Which of these does not contribute to the value of purchased goodwill?
A) Superior management
B) Favourable location
C) Customer loyalty
D) A franchise

Question

Quizplus · Accepted Answer

A franchise is not a component of purchased goodwill as it is a separate and distinct asset that has its own value. Purchased goodwill typically includes factors such as superior management, favourable location, and customer loyalty.

Which of These Does Not Contribute to the Value of Purchased