On her way to work,the owner of a local service organization heard the term "benchmarking" on a local radio news program.Recognizing that you were knowledgeable about benchmarking,the owner called you into her office and asked you to explain the term to her and to help her understand why her service organization should use benchmarking.What would you tell her about benchmarking and why service organizations should use it?
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Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
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Marketing Strategy
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Defensive
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Service Operations
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