The ________ characteristic of services makes it difficult for customers to know what a reasonable price should be for a service.
A)intangibility
B)perishability
C)simultaneity of production and consumption
D)Both intangibility and perishability are correct.
E)All of these are correct.

Question

Quizplus · Accepted Answer

Intangibility and perishability make it difficult for customers to know what a reasonable price should be for a service because they cannot see or touch the service before they buy it, and they cannot store it for later use.

The ________ Characteristic of Services Makes It Difficult for Customers