Describe the primary function(s)of promotion.
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Q39: The Internet enables positive and negative publicity
Q40: Which promotional tool is used primarily to
Q41: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q42: Describe the guidelines for developing effective service
Q43: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q45: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q46: What is the relationship between integrated marketing
Q47: A local service provider is thinking about
Q48: How does each of the 7Ps help
Q49: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
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