A firm that caters to a very specific segment of its market is pursuing which generic strategy?
A)Differentiation
B)Focus
C)Cost leadership
D)Best cost
E)None of the above

Question

Quizplus · Accepted Answer

The focus strategy involves targeting a specific segment or niche of the market and catering to their unique needs or preferences. This allows the firm to differentiate themselves from competitors and potentially charge a premium price.

A Firm That Caters to a Very Specific Segment of Its