All of the following are recommended for designing and implementing a successful CRM program EXCEPT:
A)Support from the firm's top executive
B)Expect employees to 'learn on the job' and adapt their way of working
C)Knowledge of the tools available to aid in CRM
D)Continuous awareness of customers' changing requirements

Question

All of the following are recommended for designing and implementing a successful CRM program EXCEPT:
A)​Support from the firm's top executive
B)​Expect employees to 'learn on the job' and adapt their way of working
C)​Knowledge of the tools available to aid in CRM
D)​Continuous awareness of customers' changing requirements

Quizplus · Accepted Answer

Expecting employees to 'learn on the job' and adapt their way of working is not recommended for designing and implementing a successful CRM program. Proper training and education should be provided to employees to ensure they can effectively utilize the tools and techniques of CRM.

All of the Following Are Recommended for Designing and Implementing