The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:
A)Segmenting customers
B)Predicting customer behaviors
C)Customer value determination
D)Customer preference determination

Question

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:​
A)​Segmenting customers
B)​Predicting customer behaviors
C)​Customer value determination
D)​Customer preference determination

Quizplus · Accepted Answer

Data-mining software and customer behavior analytics are used to analyze customer behavior patterns and make predictions about future behaviors. This falls under the element of predicting customer behaviors.

The Element of a CRM Program Involved with the Use