A global customer loyalty consulting firm reports that a company must land ________ to ________ new customers to offset the impact of one lost loyal customer.
A) 2; 12
B) 6; 18
C) 12; 20
D) 20; 30

Question

Quizplus · Accepted Answer

The range of 12 to 20 new customers is often cited as necessary to offset the loss of one loyal customer due to the higher value and repeat business that loyal customers typically provide.

A Global Customer Loyalty Consulting Firm Reports That a Company