The positioning statement for a business includes its name/brand, its competitive industry/category, ________, and audience/target market.
A) features and points of difference
B) benefits or points of difference
C) benefits and similarities
D) pricing and distribution

Question

Quizplus · Accepted Answer

A positioning statement should include the brand name, the competitive industry/category, the benefits or points of difference of the product or service, and the target audience or market. Option B is the correct answer as it includes the benefits or points of difference which helps a business stand out in a competitive market. The other options, such as pricing and distribution or similarities, are not typically included in a positioning statement.

The Positioning Statement for a Business Includes Its Name/brand, Its