For a business to be successful, a competitive advantage must be ________.
A) Sustainable
B) Profitable
C) Legal
D) Expensive
E) Clever

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is one that can be maintained over a long period of time, giving the business an edge over its competitors. A profitable competitive advantage is important, but it must also be sustainable in order to ensure long-term success. Legal compliance is assumed in any legitimate business, and cost-effectiveness is also important, but not necessarily a defining characteristic of a competitive advantage. Cleverness may help in developing a competitive advantage, but it alone does not guarantee success.

For a Business to Be Successful, a Competitive Advantage Must