The subjective approach to determining a required rate of return for a stock includes
I. the rate of return on a long-term bond.
II. a risk premium for the perceived business risk of the asset.
III. a risk premium for assuming the risk of the market.
IV. the desired rate of return of the individual investor.
A) I and III only
B) II and IV only
C) I, II and IV only
D) I, II and III only
Correct Answer:
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