The graphical representation that summarizes the steps a consumer takes in making the decision to buy your product and become a customer is called _____.
A)a word cloud
B)a conversion funnel
C) a scatter diagram
D) a pivot chart

Question

The graphical representation that summarizes the steps a consumer takes in making the decision to buy your product and become a customer is called _____.
A)​a word cloud
B)a conversion funnel
C) ​a scatter diagram
D) a pivot chart

Quizplus · Accepted Answer

A graphical representation of the steps a consumer takes in making the decision to buy your product and become a customer is called a conversion funnel. It is a visual representation of the customer journey, from initial awareness of the product to the final decision to purchase. The funnel shape represents the gradual narrowing of potential customers as they move through the different stages of the buying process. The conversion funnel is an essential tool for marketers to understand how customers interact with their products and to identify areas where they can improve the buying experience. Word clouds, scatter diagrams, and pivot charts do not offer the same level of information about the customer journey.

The Graphical Representation That Summarizes the Steps a Consumer Takes