The management concept of customer orientation motivates a company to spend large amounts on advertising to convince customers to buy the company's standard products.

Question

Quizplus · Accepted Answer

The management concept of customer orientation focuses on understanding and meeting the needs of customers, which may involve developing customized products or services. It does not necessarily involve spending large amounts on advertising to convince customers to buy standard products.

The Management Concept of Customer Orientation Motivates a Company to Spend