The encoding specificity principle refers to
A) the idea that cues and contexts associated with the acquisition of a particular memory will be most effective in helping us recall that memory.
B) the tendency to recall experiences that are consistent with one's current good or bad mood.
C) our tendency to recall best the last items we were exposed to.
D) an inability to form new memories.

Question

Quizplus · Accepted Answer

The encoding specificity principle states that memories are most effectively retrieved when the cues and contexts at the time of retrieval are similar to those at the time of encoding. In other words, if we want to remember something, it can be helpful to recreate the context in which we learned it. This principle has important implications for studying, as it suggests that studying in a similar environment to the test-taking environment can improve recall.

The Encoding Specificity Principle Refers to