One explanation for the increase in product sales because of celebrity endorsements is that people seem to receive ________ from goods they believe are popular.
A) more utility
B) diminishing utility
C) greater network externalities
D) increased path dependency

Question

Quizplus · Accepted Answer

People may perceive goods endorsed by a celebrity as more popular and, therefore, of higher quality or better value, leading to an increased perception of utility or satisfaction from the product.

One Explanation for the Increase in Product Sales Because of Celebrity