By hiring Justin Bieber to advertise its electronics Buy Back program,Best Buy is hoping to change its image and reach a new,younger target market.By using celebrities such as Bieber to endorse products,companies are hoping that its customers will respond positively and business will increase.All of the following are reasons why celebrity endorsements may increase sales for advertised products except
A) consumers may believe that celebrities have more information than they do about the advertised product.
B) consumers may feel closer to celebrities if they purchase the products being endorsed.
C) consumers can be sure that a company would not pay a large sum for a celebrity to endorse its product unless the product is the best available in the market.
D) consumers may believe they will appear more fashionable if they purchase products endorsed by certain celebrities.

Question

Quizplus · Accepted Answer

The statement "consumers can be sure that a company would not pay a large sum for a celebrity to endorse its product unless the product is the best available in the market" is not necessarily true. Companies may choose to pay a celebrity large sums of money simply for the exposure and attention that they can bring to the product, regardless of its quality or effectiveness. The other options are valid reasons why celebrity endorsements may increase sales for advertised products.

By Hiring Justin Bieber to Advertise Its Electronics Buy Back