Why are personal interviews usually preferred for research with business customers?
A) They are usually less expensive per interview than mail or telephone surveys.
B) The interviewer can explain complicated directions and perhaps get better responses.
C) They are more convenient than mail or telephone surveys.
D) They are effective for getting quick answers to simple questions.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

In personal interview surveys, it is easy to get and keep the respondent's attention and the interviewer can explain complicated directions and perhaps get better responses.

Why Are Personal Interviews Usually Preferred for Research with Business