Which of the following is probably NOT a part of a situation analysis?
A) A marketing manager asks a radio station for a copy of an audience study.
B) A marketing analyst determines from a Census publication how many manufacturers are in the Portland area.
C) A marketing analyst looks in the Index of Business Periodicals for articles about a large retail chain.
D) A computer company asks ten lawyers to participate in a focus group on how they use computers.
E) All of these alternatives seem to be part of a situation analysis.

Question

Quizplus · Accepted Answer

A situation analysis is an informal study dealing with the collection of secondary data, while the focus group is a method for collecting primary data.

Which of the Following Is Probably NOT a Part of a Situation