Which of the following is likely to be part of a situation analysis?
A) A marketing analyst looks up data in Advertising Age magazine about expenditures in the firm's market.
B) A marketing researcher asks a trade association for one of its reports.
C) A marketing manager searches a library directory resource like ipl2.
D) All of these are good choices.
Correct Answer:
Verified
Q145: Secondary data
A) may provide some background, but
Q146: Popular Internet search engines for locating secondary
Q149: Marketing managers can search the Internet for
Q150: Data that has already been collected or
Q163: The Statistical Abstract of the United States
Q168: Secondary data from federal government sources
A) is
Q174: The marketing manager at Massimino and McCarthy,
Q176: A good place for a marketing analyst
Q179: Secondary data:
A) may not be specific enough
Q180: A situation analysis
A) can never eliminate the
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