In which of the following situations is the new product entering the MARKET INTRODUCTION stage of the product life cycle?
A) Porsche just introduced a new luxury sport-ute to compete against sport-utes made by others.
B) Colgate-Palmolive just introduced a "new and improved" chemical formula for its "Total" toothpaste.
C) Home Depot (a home improvement chain) just introduced its own dealer brand of paint.
D) Apple just introduced a computer operating system that is so "user-friendly" it responds to spoken commands.
E) All of these situations show a new product entering the MARKET INTRODUCTION stage of the product life cycle.
Correct Answer:
Verified
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