The practice of content marketing involves ________,in order to build closer ties with current and potential online customers.
A)pitching your products and services at every opportunity
B)building up your company by tearing down your competitors
C)stalking online consumers in order to capture data about their behavior
D)offering free information that's valuable to community members
E)monitoring the Twittersphere for discussions about your brand

Question

Quizplus · Accepted Answer

The practice of content marketing involves offering free information that's valuable to community members in order to build closer ties with current and potential online customers. It is not about pitching products and services at every opportunity or tearing down competitors, and stalking consumers is unethical and potentially illegal. While monitoring the Twittersphere for discussions about your brand can provide valuable insights, it is not the primary focus of content marketing.

The Practice of Content Marketing Involves ________,In Order to Build