A company can use ________ as a measure of how effectively it is engaging its various online stakeholders in a mutually beneficial exchange of information.
A)brand socialization
B)brand standardization
C)brand management
D)brand equilibrium
E)brand exploration

Question

Quizplus · Accepted Answer

Brand socialization is the process of engaging stakeholders in a two-way dialogue to build relationships and create brand loyalty. By measuring brand socialization, a company can determine how well it is fostering a sense of community and collaboration with its online stakeholders. This can help the company to identify areas where it needs to improve its strategy or tactics to better engage its audience and build stronger relationships. Therefore, option A is the most appropriate choice.

A Company Can Use ________ as a Measure of How