Using the AIDA approach with social media
A)requires the same steps as the AIDA approach with conventional media.
B)does not work at all.
C)requires a different,more interactive approach.
D)requires a more rigid approach.
E)requires a stronger attention getting technique.

Question

Quizplus · Accepted Answer

Social media is a more interactive platform, therefore, the AIDA approach needs to be modified to fit the medium. This may require more engagement with the audience and a less rigid approach to move them through the AIDA stages.

Using the AIDA Approach with Social Media