When a computer manufacturer offers its computer with software pre-installed,a printer,and Internet service,as all part of one price,the manufacturer is using a:
A)bundling strategy.
B)multiple pricing strategy.
C)suggested retail price strategy.
D)skimming pricing strategy.

Question

Quizplus · Accepted Answer

A bundling strategy is a pricing strategy where a company offers several products or services as a package deal for one price. In the given scenario, the computer manufacturer is offering a computer with pre-installed software, a printer, and internet service as a package for one price. This is an example of a bundling strategy.

When a Computer Manufacturer Offers Its Computer with Software Pre-Installed,a