________ is a technique in which a small firm marks down the price of a popular item below its normal price in an effort to increase customer traffic and to boost sales of other items.
A)Odd pricing
B)Leader pricing
C)Price lining
D)Suggested retail pricing

Question

Quizplus · Accepted Answer

Leader pricing is a common technique used by small businesses to attract more customers by offering a popular item at a lower price than usual. This encourages more foot traffic and can ultimately increase sales of other items. Odd pricing involves offering products at slightly odd prices (e.g. $9.99 instead of $10) to make the product seem cheaper and more attractive, price lining involves grouping products into different price categories, and suggested retail pricing is a pricing strategy where the manufacturer suggests a price for the retailer to sell the product at.

________ Is a Technique in Which a Small Firm Marks