Gillian bought one set of tools because that brand offered a $10 rebate.The tool company influenced her decision by presenting the information about the rebates.This is a strategy known as
A) restructuring.
B) framing.
C) the availability heuristic.
D) the representativeness heuristic.

Question

Quizplus · Accepted Answer

The strategy mentioned in the scenario where the tool company presented information about a rebate to influence Gillian's decision is known as framing. Framing is the way information is presented or framed to influence people's perceptions and responses to it. In this case, the rebate was framed as an incentive for purchasing the tool brand, which influenced Gillian to choose that brand.

Gillian Bought One Set of Tools Because That Brand Offered