Because the relative value of a reinforcer can shift over time, people sometimes choose short-term reinforcers even when that choice might sabotage their ability to attain a reinforcer that would be more rewarding in the long run.

Question

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This is true. The relative value of a reinforcer can change over time, and someone may choose a short-term reinforcer even if it means sacrificing a more rewarding long-term reinforcer. This phenomenon is referred to as delay discounting.

Because the Relative Value of a Reinforcer Can Shift Over