Content analysis is a technique that involves:
A) the systematic analysis of communication in which researchers organize responses in order to summarize the substance of the communication.
B) the process of using multiple techniques to assess the same information.
C) an examination of the natural patterns of dialogue that focuses on features such as turn taking, gaze direction, and how speakers sequence speech.
D) uses numbers and statistics to objectively examine associations between variables, predict outcomes, and make comparisons.

Question

Quizplus · Accepted Answer

Content analysis is a method of systematically analyzing communication data, such as text, images, and video, in order to understand the meaning and substance of the communication. This involves organizing and categorizing responses into themes or codes, which can then be used to summarize the main messages or patterns in the data.

Content Analysis Is a Technique That Involves