What is the 40-30-20-10 Rule in retailing?
A)It is a formula for figuring who your best and worst customers are.
B)It is a formula for calculating the ratio of expenditures on signage,displays,advertising,and interior decorating.
C)It is an expression of the decline of the value of store space as you move front to back in the store.
D)It is the percentage of customers who move straight into a store,go right,go left,and leave before fully entering.

Question

Quizplus · Accepted Answer

The 40-30-20-10 rule in retailing is an expression of the decline of the value of store space as you move from front to back in the store. It suggests that retailers should allocate 40% of their space to their best-selling products, 30% to complementary products, 20% to marginally successful products, and 10% to low-selling products.

What Is the 40-30-20-10 Rule in Retailing