Which of the following statements concerning store layout is true?
A)Most shoppers turn left upon entering the store and go around it in a clockwise fashion.
B)Most shoppers turn right upon entering a store and move around it in a counterclockwise fashion.
C)Most shoppers move directly to the back of the store and work their way to the front door.
D)There is no predominate pattern for shoppers viewing merchandise in a retail store.

Question

Quizplus · Accepted Answer

Research has shown that most shoppers tend to turn right upon entering a store and move counterclockwise around the store. This is known as the "Gruen transfer" and is often used in store layout design to guide customers deeper into the store and encourage impulse purchases.

Which of the Following Statements Concerning Store Layout Is True