Which of the following is the best reason for selecting either a quantitative or qualitative approach to your study?
A)You are more comfortable with words than numbers.
B)Your research problem addresses characteristics of one of the approaches.
C)You already have a survey to use.
D)Your literature review suggests one of the approaches.

Question

Quizplus · Accepted Answer

The research problem should dictate the approach chosen. If the problem is more suited to quantitative methodology, that should be used, and vice versa for qualitative methodology. Other factors, such as personal comfort or the availability of surveys, should not be the primary decision-making factor. A thorough literature review may suggest a particular approach, but this should only be used as one factor in the decision-making process.

Which of the Following Is the Best Reason for Selecting