Define business intelligence.
A)It is an analysis of external environmental factors by marketers to understand how these factors impact business and marketing decisions.
B)It is the process of collecting and evaluating information to help marketers make effective decisions.
C)It is the task of using computer-based technology to evaluate data in a database and identify useful trends.
D)It is a combination of activities and technologies for gathering,storing,and analyzing data to make better competitive decisions.

Question

Quizplus · Accepted Answer

Business intelligence involves gathering, storing, and analyzing data to make better competitive decisions. It typically involves the use of activities and technologies such as data mining, reporting, and data visualization tools. Option A is more closely related to environmental scanning, while option B is a general process that can include many different types of decision-making. Option C describes a specific aspect of business intelligence, but does not encompass the entire process.

Define Business Intelligence