The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the _____.
A) need set
B) target market
C) customer set
D) strategic market
E) primary market

Question

Quizplus · Accepted Answer

The selection of a target market is based on the ability to provide the selected segment(s) with superior customer service at a profit.

The Segment(s) Within the Larger Market on Which an Organization