A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n) _____.
A) market segment
B) niche
C) subgroup
D) ancillary market
E) secondary market

Name: A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n) _____. A) market segment B) niche C) subgroup D) ancillary market E) secondary market
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Question

Quizplus · Accepted Answer

To be viable, a segment must be large enough to be served profitably.

A Portion of a Larger Market Whose Needs Differ Somewhat