Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?
A) marketing strategy
B) regulatory policy
C) social marketing
D) informed consumers
E) resource management

Question

Quizplus · Accepted Answer

An accurate understanding of consumer behavior can greatly reduce the odds of failures.

Thomas Wants to Gain a Usable Understanding of Consumer Behavior