Which of the following is a factor determining a reference group's influence on a consumer?
A) whether or not the product is a necessity
B) whether the use of the product or brand is visible to the group
C) the degree of commitment the individual feels to a group
D) the individuals confidence in the purchase situation
E) all of the above

Question

Quizplus · Accepted Answer

There are many factors determining a reference group's influence on a consumer.

Which of the Following Is a Factor Determining a Reference