_____ involves presenting an incomplete stimulus with the goal of getting consumers to complete it and thus become more engaged and involved.
A) Proximity
B) Ambush marketing
C) Closure
D) Inference
E) Figure-ground

Question

Quizplus · Accepted Answer

Advertisers will often use incomplete stimuli in this manner because closure is often an automatic response by consumers.

_____ Involves Presenting an Incomplete Stimulus with the Goal of Getting