Which of the following statements is TRUE regarding stimulus position and attention with respect to advertising?
A) Position effects in advertising are the same regardless of the medium used.
B) Ads on the left-hand page receive more attention than those on the right based on how we peruse magazines and newspapers.
C) For U.S. readers, high-impact zones in print ads and other print documents tend to be more toward the top and left of the ad.
D) In online contexts, horizontal banners attract more attention than vertical banners.
E) In television, the probability of a commercial being viewed and remembered increases as it moves from being the first to air during a break to the last to air.

Question

Quizplus · Accepted Answer

U.S. readers tend to scan print ads from top left to bottom right, much the same way we read.

Which of the Following Statements Is TRUE Regarding Stimulus Position