Ads that encourage consumers to remember past personal experiences and use language such as "you" and "your" in the copy are using the strategy of _____ to enhance message involvement.
A) importance
B) personalization
C) dual coding
D) mood enhancement
E) self-referencing

Question

Quizplus · Accepted Answer

The "self" is a powerful memory schema, and integrating brand information in this schema enhances learning and memory.

Ads That Encourage Consumers to Remember Past Personal Experiences and Use