Theories based on which need view the consumer as a problem solver who approaches situations as opportunities to acquire useful information or new skills?
A) teleological need
B) need for tension reduction
C) utilitarian need
D) need for autonomy
E) need for identification

Question

Quizplus · Accepted Answer

Consumers may approach ads and salespeople as a source of learning for future decisions as well as the current one.

Theories Based on Which Need View the Consumer as a Problem