Adam was working on a term paper and was exposed to so much information that he devised a classification system to organize the different sources of information he was using. This reflects which cognitive preservation motive?
A) need for consistency
B) need for attribution
C) need to categorize
D) need for objectification
E) need for autonomy

Question

Quizplus · Accepted Answer

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need to categorize.

Adam Was Working on a Term Paper and Was Exposed