One marketer for a brand of shampoo learned through research that consumers in the target market engage in limited decision making but that this marketer's brand is not part of their evoked set. Which marketing strategy is appropriate for this company?
A) capture strategy
B) acceptance strategy
C) maintenance strategy
D) preference strategy
E) intercept strategy

Question

Quizplus · Accepted Answer

If the target market engages in limited decision making and the brand is not part of their evoked set, the objective will be to intercept consumers during the search for information on the brands in the evoked set.

One Marketer for a Brand of Shampoo Learned Through Research