Indirect measurement techniques used to determine consumers' evaluative criteria differ from direct measurements in that they assume consumers will not or cannot state their evaluative criteria.

Name: Indirect measurement techniques used to determine consumers' evaluative criteria differ from direct measurements in that they assume consumers will not or cannot state their evaluative criteria.
Brand: Quizplus
Rating: 5.0 (41 reviews)

Question

Quizplus · Accepted Answer

Indirect measurement techniques allow the respondent to indicate the criteria someone else might use.

Indirect Measurement Techniques Used to Determine Consumers' Evaluative Criteria Differ