Given the following information, which of the following compact disc players would be chosen using the lexicographic decision rule?
A) Sony
B) Sanyo
C) Pioneer
D) Sony and Pioneer would be considered further.
E) None of the above compact disc players would be chosen.

Question

Given the following information, which of the following compact disc players would be chosen using the lexicographic decision rule? 
A) Sony 
B) Sanyo 
C) Pioneer 
D) Sony and Pioneer would be considered further. 
E) None of the above compact disc players would be chosen.

Quizplus · Accepted Answer

The lexicographic decision rule requires the consumer to rank the criteria in order of importance, and then the consumer selects the brand that performs best on the most important attribute.

Given the Following Information, Which of the Following Compact Disc